Lifestyle fashion helping future generations to Flourish

Flo (flourish) is a fashion brand giving you the chance to help Kiwi kids reach their potential. Today, more than ever, children face challenges that can prevent them from thriving in future. That's where we come in. Established in 2015, we combine quality lifestyle fashion with an aspirational goal to enhance the wellbeing of every child in New Zealand.

Our mission is to Level the Playing Field so all kids can flourish in school and in life.

Every purchase helps deliver the "In the Flo" school-based programme to children aged 10-12 years. In the Flo teaches key principles, promoting healthy body, healthy mind and healthy spirit (inner self). The programme is currently being delivered at South Wellington Intermediate. Contact us if your school is interested in Levelling the Playing Field with our In the Flo school programme.

In the Flo is proudly supported by Wellington City Mission - Community Sport Bank.

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About Us

We are committed to building a movement where health, fitness and wellbeing starts early. We created a brand that connects the health n' fitness community with our In the Flo wellbeing programme for Kiwi kids.

In the Flo is an integrated school programme designed to help kids make better decisions when faced with pressure.

The programme focusses on key areas such as; self-development, moving well, rest, goal setting, values, gratitude, nutrition and mental resilience

Our fashion

Our lifestyle and active wear fashion is relaxed in fit, practical, minimal and durable. We use simple colours with distinctive designs. Our male, female and unisex styles will become your everyday staples.

Flo designed threads are on-point and help you make a statement! Show that you are part of a growing community where fashion choice supports Kiwi kids to flourish.</p>

Check out the full range in our online shop.