The problem worth solving

305,000 Kiwi kids live in hardship
These children are less likely to leave school with entry level qualifications

Level the playing field  

Our Goal 

Our goal is to become a globally recognised brand that helps kids in need. Through our designs and your support, our mission is to Level the Playing Field so all kids can flourish both in school and in life.


Joe Harawira 

Joe founded Flo Clothing through his passion for social enterprise and lifestyle fashion. His career experiences include military service in the N.Z Defence Force and project management roles in the NRL and New Zealand Rugby Union. Joe has a masters in business, bachelor of exercise and sport science, and qualifications in project management and elite athlete wellbeing.


Our partners

The cool peeps helping us make positive change